These days, business concerns are considering various online and offline modes of advertising using web. The world of web is quite big and does not limit the number of consumers, even location directory can be used to attract suitable consumer and also exposes the business to a complete new world. Directory is also used for marketing and promotion of the company, and on the other hand consumers use it to know about the new business houses which have been launched locally with new products and services. Communication between consumers and producers can also be held between them online and it at times ends up in online sales. It is hence beneficial for the business house to make use of the local directories and get listed them.
Procedure of Getting Listed on the Directory
There are various online sites which facilitate the construction of online location directory and business house has to just make an effort to get them listed on such a directory. When business houses submit their names on the directories, these names are reviewed to find if the business is suitable for listing. Once it is reviewed properly, they include the name of business in such directory and thus make sure that it can be visited and searched by the people online without facing much difficulty. This is considered as fastest and easiest process of finding business online.
Steps of Registration
The process of online registration is a lot easy when compared to the registration methods used in case of traditional directories. The procedure of registration is listed below;
- For online registration company should have a valid email id, which can be used for synching of directory and is further used for carrying out interaction between the business houses and consumer or the service providers of such directory.
- Proof of business is also required which can be in terms of valid proof or website of the business. This document is a lot useful for successful registration of a company on online directory.
Once the above proofs of registration are submitted the registration process gets started, however further application of company is reviewed to find if company should be listed on the directory or not.
Services Offered by Online Directory
This online directory is a lot useful for the business houses where they can register themselves online irrespective of the fact that these business houses are small or large. Local customers can thus find the companies more conveniently than ever before. The business houses have to register themselves with the online directory site and once they have been registered such companies are offered a user profile. This profile can be accessed by the company as and when they want and can also make the changes which occur in the company from time to time. Such facility helps the company to make changes and keep information updated on online directory, even the list of new products and services offered by the company is added on to the directory keeping it updated for the consumers.
Coupons are also offered to consumers for promotion of the companies. The business can also use the services offered by the online directory to upload videos and photos of the products and services offered by the company, such that consumers can have a real look of all the products and commodities and can be used to attract more consumers towards the company. Business with this directory can track down the consumers who have made search for the company and hence can be contacted to inquire about their query and requirements from such consumers.
The services of online directory should thus be used to promote the functioning of a company within the market.