It is estimated that approximately a quarter of the startups launched this year will fail. Between not having the correct amount of funds to support a new business to not properly identifying potential clientele, new business owners often get lost while trying to navigate the murky waters of a fledgling company.
Fabrication and metal businesses run the same risk as every other type of company looking to get their foot in the door. If you are the owner of a brand new biz, it’s critical to understand how to compete in a global marketplace and to use the arsenal of marketing tools that are available to you for free or cheap online. Here are some tips on how to use online marketing to get your business to flourish.
Create a Strong Online Presence
In order to attract new customers and get quickly recognized, it is essential to build a strong online brand. This includes creating a unique and easy-to-identify logo for your fabrication company that can be used on your webpage, business cards, and across your different social media accounts.
Additionally, making a blog and website for your business can provide customers with a central hub where they can learn about your services, skills, and credentials.
To prove you’re a master at your trade, craft informative and engaging articles that you can post to your company’s blog. These articles can be simple how-to’s of how your company can get the job done, as well as a list of your high quality production machines and equipment, such as plasma cutting tables. Customers will definitely take notice of the superior equipment you use, and know that your company will provide consistent and excellent work for each job that you are assigned to.
Everybody enjoys free things. To prompt potential consumers to visit your website, offer a giveaway or sweepstakes featuring your products or services. The giveaway can be a price for customer participation in an online contest, such as a hashtag campaign or simply visiting and clicking “like” on your site.
Make it personal by engaging with your customers. Whether it’s an individual looking to buy a custom-made steel fence or a large metal company seeking heavy-duty fabrication services, if you directly interact and engage your audiences you can build a rapport with them and build their trust in you.
There are many ways that you can utilize online marketing to make your fabrication biz a success. Remember to note your credentials so that people know that you are an expert in your field, engage customers, and build trust with them. Soon enough, you’ll be raking in the dough!