We are living in the internet era, when many aspects of life have moved online. Having a website is now crucial for almost any business, but this is not enough. You have to bring traffic to it and make people come back to your pages again and again. How do you achieve this?
It’s easy! All search engine optimization specialists will tell you that: you do keywords research, write great content and submit articles online to drive traffic to your website and increase its rank within search results pages. Easier said than done as you are still left with a question: where to place those articles? Here are a few types of places you should look for:
1. Article Directories
There are many of them, but some are better than others. You will have to check their parameters before you make a choice. Preferably, you will choose those article directories with good page rank and domain authority. Another aspect to consider is the editorial submission process, which ensures the quality of the content published on site. Article directories will allow you to place a link to your site either in the body of the text or in the resource box. If readers liked your article and want to know more details on the topic, they will click on the link and land on your website. Moreover, this will help your website get a higher position in search results pages.
2. Guest Posting on Blogs
Although it has been overused during the last years for SEO purposes, guest blogging is not dead. You can still use it to your benefit, placing your posts on other people’s blogs in order to redirect some of their visitors to your own website. An aspect to consider here is the relevance of your topic. For instance, writing a fashion article for a travel blog will have little or no relevance, and you risk that the post will be rejected by the blog’s owner.
3. News and Press Releases Sites
Many news sites accept to publish articles describing your products or services in exchange of a fee. This is generally viewed as a form of online advertising, but it can be useful, especially if you are only at the beginning and people don’t know your brand yet. When you launch a new product, try the press release sites, following the same instructions as with the article directories.