When designing custom presentation folders, you have to be very creative so that at the end of it all, you can come up with designs that are catchy, as well as presentable. Nowadays, the presentation folder designing industry has been crowded by so many companies which are out there to make these kinds of folders for your businesses.
- First, choose your target as well the overall style
After you know whom you are targeting in the market (of course prospects, new and also existing customers), come up with a folder with a feel as well as a look that is very presentable. Depending on your type and nature of your company, you may decide to come up with custom presentation folders that are either professional, casual, those which have very minimal colors, among other considerations. Just make sure you do not over make the coloring otherwise you will come up with something that is not so good.
- Choose colors, fonts and information wisely
Just use at most two styles of fonts to drive your point home. Using more than two different styles can be very destructive. The same applies to colors. Use very few different colorings since the use of many colors may end up distorting the information you are trying to pass. You can even use just black and white colors only.
Again, ensure that the information you are trying to pass is kept simple. Emphasize only the key points such as store openings, sales, new products, services, among other key factors. Lastly, ensure that you do not clutter your presentation folders with a lot of wording since what is covered by the folder is able to communicate much about your company.
- The choice of folder paper should be highly considered
Choose a folder paper that you will use carefully to ensure that it is a paper that will give the recipients a different tasty feel than what they are used to. Matte, uncoated stocks as well as a glossy paper material is highly recommended as it is able to give the recipients a different feel. Remember, if you choose a ‘bad’ paper, it will end up dulling the information or even make your logo to appear in a displeasing way. There is therefore the need for more research on what kind of paper you are going to use in making the custom presentation folder.
- make sure that you proofread everything
A small mistake on your carefully designed custom presentation folder can totally distort everything. This can even end up tarnishing your reputation making very many people to lose faith in your highly respected company. There is therefore the need of proofreading whatever wording you have written in that folder.
At the end of the day, remember that your custom presentation folder is just like a billboard that tells people more about your company. It has the power to start a conversation with your customers and it is something that will stay on. Even if you leave, it will be able to still maintain your customers. Therefore, instead of looking at the design lightly, do all you can to make it as attractive as possible this way; you will win the confidence of your customers who are the main reason as to why your company is there.
In conclusion, when companies are designing Custom Presentation Folders, they have to take very great care since any slight mistake can end up causing very big problems that could be hard to heal.