A growing number of small companies rely heavily on trade shows and fairs to sell their products and services. There are a number of reasons for this from locally-focused products, farmers, niche services, to businesses just starting up. Whether it is one of these or one of the many other reasons, they rely on trade shows because they have proven to be effective ways of garnering business and finding new clients. Unfortunately they can get very competitive, especially when it is a very specific show. The best way for a business to place themselves ahead of the competition is with exhibit booth marketing.
It is no secret that engaging and dynamic visuals are important in marketing. These features attract the attention of any viewer and they create interest in whatever is being seen making them want to learn more. These are the immediate reactions upon seeing engaging content, whether that is an interesting image or eye-catching trade show booth design. But on a deeper level they also convey a certain level of professionalism. The trade show exhibits that have had more thought and effort go into their construction will reflect better on the company that they represent overall. Not to mention they are more likely to generate more business just by the attention they generate alone. They are more approachable since they more accurately convey the brand.
Size isn’t important when it comes to these booths. It is all about the design. It needs to be unique without being over the top and intimidating, as well as consistent with the brand. Recent trends include: backlit lightboxes, translucent fabrics for an open feel, and woodgrain for warmth. These are good places to start but you might run the risk of looking like everyone else if they are relied too heavily on.
Upgrading Your Exhibit Booth
There are a number of tricks that can be utilized on your own including colour and pictures, but the best way to go about it is often with a custom trade show booth design from a marketing company that specializes in this kind of work. From graphic designers to marketing experts, they will have all of the tools needed to ensure that you receive the best work possible. With professionals working on the exhibit booth, it allows you and your partners to focus on the business itself, preparing the products and pitch. This way the focus is not split, and both the content and the visual will be the highest quality possible. Marketers will also have experience and knowledge that you do not, ensuring everything is taken care of that you might not have thought of otherwise. This is the best way to get a return on your investment in the booth. It will drive more traffic to you, and your business as a result.
Reveal Market Group
Reveal Market Group (rmg) is a full service marketing and design company that specializes in creative and eye-catching designs. Their work is innovative and unparalleled. Rmg prides itself on its ability to accurately convey each and every of the client’s’ unique brand personality and message. The brand ambassadors take the time to understand what their clients ideology and image is so they can align the design correctly. They use large graphics and colours, as well as interesting architectural structures and geometric shapes to do this.
Business owners will get to work closely with those designing the exhibit booth, and getting a result that they are happy with. Their custom trade show booth design will promise that they stand out from the pack because there will be no other exactly like it. This also is the best way to represent the brand right away, since it will become an extension of the company itself. These are the experiences that rmg is committed to achieving, as well as enabling their client’s businesses to succeed.
RMG are based in Mississauga, and offer a wide range of services including: exhibit asset management, storage, AV rentals, digital signage, training, data capture, staffing, staging, installation and dismantle, and transportation and logistics. Keep in mind that these are just some of the many different services that they offer.