Event planning is one of the most lucrative businesses right now. Special occasions nowadays need more flair and glamor that, more often than not, can be provided smoothly by expert event planners.
Event planners cater to clients who are often too busy to take care of each and every detail, yet have the financial resources to create an unforgettable event. They are also the ones who lack the expertise.
Basic Elements of Event Planning
Do you have a knack for event planning and a limitless imagination? If you are new to the whole concept of event planning or just need make sure that you are on the right track, then this list is sure to get you a good start.
- Preparation is key.
First things first – how good are you in preparing? Remember one important thing in event planning: if you fail to prepare, you prepare to fail.
If you’re already established yourself as a credible event planner, you know that planning and preparation are the keys to mounting a successful event. It is not called event planning for nothing. Make a checklist of what you need to accomplish months before the big event. You do not get a contract on short notice, unless you are sure of its success. When making the checklist, budget should be your primary consideration. Venue, catering, and other services all depend on the budget.
- Control costs.
We’ve mentioned that budget should be the primary consideration in event planning. Know the maximum budget of your client and stick to what’s comfortable for them. Know where to control and splurge on. Hiring professionals is always the best bet, but if you can find independent contractors with a good track record at a good price, why not get them? It will be better if you control the costs to a minimum without sacrificing quality. That way, your clients will get their money’s worth and that will be good feedback for you.
- Knowledge of the industry.
Finally, before you jump into having your own event planning business, you should have the proper knowledge about the industry. Event planners usually start with a particular aspect of an event. It is best to ride on someone else’s event first so you would be able to meet potential clients. Build your network first so looking for clients will not be that hard.
People who are already in the industry but want to go to event planning on their own should look into getting certified. It will add to the credibility of your business and will make you learn more about the industry.
Event planning can be tedious. It is not a profession for the faint-hearted. No matter how much you prepare, there will always be lapses and last minute adjustments. As the cliché goes, the show must go on. If you feel like you have the guts and skills to go into event planning, gather all your resources and start your own event planning business.
Written by bleu events, one of the top event planners Columbia, MO has to offer.