The world of printing has come a long way since the days of slow, old machines that took a veritable age to get the start and the end of the job done. The process isn’t necessarily a manual one any longer and is largely automated, if not entirely or semi automated. There is less and less human intervention and – more often than not – machines and computers are pushed and pressed to get the job done without a glitch.
The old-school printing presses on display and in operation across the United States, New York City – and other countries and cities – back in the day are almost entirely a thing of the past. Now, new, swanky machinery gets built on a regular basis to meet the needs of those looking for specific printing needs – like the car stickers NYC have to offer, t-shirt brands and other mass and bespoke printing items.
It’s all over the place. Take a look around you, and you will soon see stuff – if not many things – that have been printed. It’s all around us if we realise it or not. Typography is prevalent throughout, too, with stickers and the rest requiring different fonts of different sizes and various colours to add to the variety, collection, and appeal of the market. If the job is big or small, it shouldn’t matter, it should be allowed and afforded the same amount of detail and work put in. At the end of the day, you want to know that the job was done professionally, regardless of whether the final product was going to be seen by one person or a million more. That’s integrity, that’s quality of product – and that’s the kind of business like-minded business professionals and other individuals should want to involve themselves in for the betterment of all concerned.
Key steps to printing:
There are some key steps to printing, though, particularly for stickers. Size, one surmises, is the first thing that should be considered. Obviously, a bumper sticker cannot exceed the size of the car’s bumper, and the text message or the picture of the sticker needs to be viewable from near and far. That, then, brings the size of the picture or text into the equation. One also does not want to have a messy font that is tough to read. A clean approach to most fonts is what any respectable designer or person involved in the printing industry will advise you.
Posters and billboards:
Posters for walls and billboards are a completely different matter – and need to be considered on the very large scale that they portray. Here, the smaller details can often translate to big meaning, and one has to consider to that the person looking at the poster will be overcome by the substantial size if comparing it to a sticker on the back of a car. Think about the numerous pieces of poster advertising that you have come across, and the ones that come to memory will be the ones that worked – and the ones that made you remember the business product they were advertising. Now that’s effective designing and printing.