Customer is rightfully the king and deserves to be treated like one. He dictates the rules of your world and knows that he has you wrapped in his fingers. But given the diverse nature of the customers, how do you figure out what he or she actually wants? How does one prevent from getting blindsided and focus on things in the bigger picture? How well do you know your customer? Do you know their demographics, buying habits and sales history? Do you have any hard data? It is certainly a difficult thing to evaluate.
Taking the ‘getting to know your customers to another level’, we have created a list of five pro tips to know what your customer wants.
This is the first and foremost criteria in order to analyze the needs of your customers. Unless and until you get a drift of their core needs, you would never know why your business is not doing as well as your competitor’s. This also helps establish a healthy relationship with the customer and enables you to understand your competition better.
The customer base is one big diverse group. Allot different teams to handle different kinds of customers. If you run a fashion retail store, and offer services such as askmebazaar gift vouchers, have teams monitor them closely. Divide the teams in a way that each look after the different categories and focus more on providing the best in each, like right from categories to brands, to sellers and more. Having teams from varied disciples helps a lot in final output and collaboration.
Nothing works better than this. If you’re providing the people with a particular product or service, step into their shoes and ask yourself ‘Would I buy/use this?’ If the answer to that is in negative, take a step back. If you are not very confident about the efficiency or productivity of your services, you can’t expect a third person to be.
Tracking and Testing
Many a times even a loyal customer might turn his or her back on you. Track their moves and interests on your website and see what makes them change paths. It could be a faulty customer service or some technical mishap. Whatever be the reason, you can nip it at the bud, if you play your cards right and stay vigilant.
This is an essential for the sole reason that market changes almost everyday. Don’t assume that methods and practices that have worked well for you in the past year will also work in the future. The needs and demands of the people advance with each passing day and keeping up with it is crucial in order to stay in the market. Envision their needs for tomorrow and be prepared. Study the market shifts and the subtlety in it.
It is quite obvious that the better you know your customer, the better you can position your brand or website. Make the most of the pointers above and stay on top of the game!