It can be very difficult staying visible online as a small business in the modern world, especially with Google constantly shifting the goal posts when it comes to search rankings.
Boosting online sales can be even harder, even when visitors do find their way to your site. Check out the tips below to find out how you can increase conversion rates.
1. Dig Deep
With the evolution of the SEO industry, content must be interesting, relevant and beneficial. Don’t write simply to please those Google bots, explore in-depth the different niches within your industry. Try to come up with new and innovative content.
It can be helpful to outsource your SEO. There are agencies that can help you reach your target audience, such as http://www.rycomarketing.ie/, experts in SEO in Dublin.
2. Curating Content
Curate as little as possible. However, if you do, the content must be beneficial, relevant and beyond what you are capable of creating yourself. Don’t forget to provide a link to the original work and always credit the author. Never curate simply for the sake of it as it is rarely helpful in the long term.
3. Visual Content
Games, videos and images will all help attract visitors to your site and encourage potential customers to purchase your products and services. Given the short attention span of most people today, visual content encourages a higher response rate than the written word. Motivate your audience to share your content by getting creative with your calls to action.
Links and exposure can be increased through the use of coupons. Those still unsure about making a purchase can be persuaded with a special offer or coupon and coupon sites can significantly increase traffic to your website.
5. Creating a Backlinking Schedule
Consistency is an essential aspect of promotion. Create a schedule for publishing guest blogs and stick to it. After a few months, you will begin to notice the benefits and you will have a backlist of content which will keep you riding high with the competition. Quality is the priority if you want online sales to increase. All content and links must originate from legitimate sources and try not to be too obvious. It takes determination and a lot of patience, but your hard work will pay off over time.